If you’re hiring for a creative position, this means creating an environment where good work can exist. This is obviously a complex topic in itself, but it touches on things like process, workspace, responsibility, and the kind of projects they’ll work on. If projects consistently don’t ship, don’t get implemented properly, or get watered down to nothing, this will quickly lead to disillusionment. Don’t think that pay or hiding behind perks or good company “culture” can even this out.
Inspiration and creative influence rarely grow in a vacuum. At my job, I build all sorts of prototypes and run research projects that have nothing to do with my current projects, but all have in some way helped me make what I am working on better. Forcing creative teams to work in silos can greatly reduce the opportunities for outside influences to make the best out of what is in front of them.